ROAS Isn't Profit: The Metrics That Actually Matter Once You're Scaling Ad Spend
Why a strong ROAS can still mean a brand is losing money, and the handful of metrics that actually tell you whether scaling ad spend is a good idea.
Ben Arzada
#Ad Spend Strategy
How Much Should You Actually Spend on Ads? A Framework for Growing Ecommerce Brands
A practical framework for deciding your ecommerce ad spend at each stage of growth, why a flat percentage of revenue breaks down as you scale, and what to track instead.
Ben Arzada