ROAS Isn't Profit: The Metrics That Actually Matter Once You're Scaling Ad Spend
Why a strong ROAS can still mean a brand is losing money, and the handful of metrics that actually tell you whether scaling ad spend is a good idea.
Ben Arzada
Paid Ads
Google and Meta advertising strategy for ecommerce brands.
How Much Should You Actually Spend on Ads? A Framework for Growing Ecommerce Brands
A practical framework for deciding your ecommerce ad spend at each stage of growth, why a flat percentage of revenue breaks down as you scale, and what to track instead.
Ben Arzada
Google vs. Meta Ads for Ecommerce: Where Should You Spend First?
A practical framework for deciding where a growing ecommerce brand should spend its first paid ads dollar, Google Search or Meta, and when it’s time to run both.
Ben Arzada