ROAS Isn't Profit: The Metrics That Actually Matter Once You're Scaling Ad Spend
Why a strong ROAS can still mean a brand is losing money, and the handful of metrics that actually tell you whether scaling ad spend is a good idea.
Ben Arzada
Ben Arzada
Owner, True Peaks Media
Ben Arzada is the founder of True Peaks Media, where he plans and runs Google and Meta ad campaigns for ecommerce brands with a hard focus on ROAS, not just clicks.
Your Ad Is Only Half the Job: Why Landing Pages Decide If Ecommerce Campaigns Pay Off
Why a strong ad with a weak landing page still loses money, and the specific landing page details that actually move ecommerce conversion rate.
Ben Arzada
How Much Should You Actually Spend on Ads? A Framework for Growing Ecommerce Brands
A practical framework for deciding your ecommerce ad spend at each stage of growth, why a flat percentage of revenue breaks down as you scale, and what to track instead.
Ben Arzada
Google vs. Meta Ads for Ecommerce: Where Should You Spend First?
A practical framework for deciding where a growing ecommerce brand should spend its first paid ads dollar, Google Search or Meta, and when it’s time to run both.
Ben Arzada